East of East Ltd
Let’s talk
001 / Strategy, brand and engagement

We build what serious ventures need to get funded and scale.

Brand, investor and stakeholder engagement, and the digital experiences behind them, for early-stage ventures in the industries being rebuilt right now.

Available globally

002 / Approach

One team, from the strategy to the build.

An early-stage venture doesn't need five agencies and a bench of freelancers. It needs one team that sets the strategy and then builds it. Our background covers commercialization, brand and marketing, video production, web and software development, and product. We do the thinking, then we make the pieces ourselves: the site, the narrative, the product direction, the campaign.

Most of that work is in sectors that matter to industrial capacity, where the technology is credible and the money is real. The distance between a strong technical story and a fundable, working business is the distance we close.

Our marketing is direct. Less feeds and third-party channels, more the people who decide a venture's future: investors, government, suppliers, joint venture partners, key customers. We build how each of them meets the venture online, personalized to what they need to see before they say yes.

Portrait of Joel Buncle
Subject
Joel Buncle
Role
Founder & Principal
Clearance
Need to know
“A jack of all trades is a master of none, but oftentimes better than a master of one.”
Our work is built on the second half of that sentence, and on knowing when to bring in the masters.
003 / Services

What we build.

Brand, marketing & commercial narrative

The brand, marketing, and commercial story that make a venture credible and fundable. We define the audience, set the positioning, and find the shortest honest path to revenue and capital, written for whoever has to say yes: an investment committee, a lender, a strategic partner, an early customer.

Investor engagement

Raising money is a sales process with a very small audience. We build what each investor sees: private portals, interactive presentations, and data rooms that hold up in diligence. Then we show you who engaged and what they looked at, so the follow-up lands.

Stakeholder engagement

Clients, partners, suppliers, government, and your own growing team all need to understand the venture, each in a different way. We build for each of them, from client and partner portals to onboarding and learning tools that bring new people up to speed as you scale.

Digital experience & technology

We design and build the digital side of how people meet the brand: the products, platforms, and online experiences that carry the story. Interactive and personal by default, so the product and the story say the same thing.

004 / References

From the people we've worked with.

“Joel is one of those rare people who is as effective with entrepreneurs as he is in large corporate ecosystems. He can see ways forward creatively and strategically where others struggle.”
Paul Broadfoot / Non-Executive Director
“Joel is an outstanding producer, people manager and creative thinker, making him a critical catalyst in many of our successful client engagements. He's always three steps ahead, deeply analytical and full of exceptional ideas.”
Ben Dexter / Chief Innovation Officer
“Joel's expertise in creating compelling narratives across various digital mediums enriches his consultancy, ensuring strategic and culturally astute marketing solutions.”
Phyo Thu / Creative Director
“Joel's honesty and creative mindset allowed our projects to explore new avenues we never even thought of. He's thoughtful in his approach and his attention to detail leads to exceptional results.”
Mark Wengritzky / Founder
“After working together on more than 30 projects over the past 5 years, we attribute a lot of our success to his expertise on many fronts: digital, marketing, operations and video production. He gets business.”
Jamal Elsheikh / Founder
“An outstanding leader, Joel excels at guiding and managing teams. With exceptional communication skills and strategic vision, he always creates a positive, high-performance work culture.”
Gus Beeforth / Creative Director
“An exceptional project manager with excellent attention to strategic details and outstanding user experience design skills that consistently drive project success and innovation.”
Novariska Syahrial / Director
“Joel is one of those rare people who is as effective with entrepreneurs as he is in large corporate ecosystems. He can see ways forward creatively and strategically where others struggle.”
Paul Broadfoot / Non-Executive Director
“Joel is an outstanding producer, people manager and creative thinker, making him a critical catalyst in many of our successful client engagements. He's always three steps ahead, deeply analytical and full of exceptional ideas.”
Ben Dexter / Chief Innovation Officer
“Joel's expertise in creating compelling narratives across various digital mediums enriches his consultancy, ensuring strategic and culturally astute marketing solutions.”
Phyo Thu / Creative Director
“Joel's honesty and creative mindset allowed our projects to explore new avenues we never even thought of. He's thoughtful in his approach and his attention to detail leads to exceptional results.”
Mark Wengritzky / Founder
“After working together on more than 30 projects over the past 5 years, we attribute a lot of our success to his expertise on many fronts: digital, marketing, operations and video production. He gets business.”
Jamal Elsheikh / Founder
“An outstanding leader, Joel excels at guiding and managing teams. With exceptional communication skills and strategic vision, he always creates a positive, high-performance work culture.”
Gus Beeforth / Creative Director
“An exceptional project manager with excellent attention to strategic details and outstanding user experience design skills that consistently drive project success and innovation.”
Novariska Syahrial / Director
005 / Contact

Building something that matters?

Tell us what you're building and where it stands today. We'll tell you plainly whether we can help.

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